Rethinking Healthcare and True Patient Care

What a big week in more ways than 1. We all witnessed a major court case come to a close after 3 years of investigating and deliberation and an outcome no one expected. We watched the space shuttle Atlantis launch into the heavens 1 last time closing a major chapter in american history and the TherFit team worked very hard this week figuring out ways that TherFit will change the face of patient care. Mark Dustin made the journey to Oklahoma City this week along with Doug Gregory where we all deliberated, planned and strategized many topics. Mark Dustin had a great take on true patient care:

Greetings TherFit Cognoscenti!
Mark here, offering a few thoughts from this week…
OKC was HOT!  Figuratively and literally, things are smokin’.
We had a number of great meetings this week; sales structure planning, the features and functionality we need from the software system, all are coming into focus quickly.  Will and I spent some time discussing the possible pitfalls, thus positioning ourselves to handle the unexpected.  As we discussed, the big hurdle revolves around the ability to assist the eStore owners in making the transition from being a just a care provider, to also being a salesperson.  TherFit can be a very successful company acting only as a supply chain partner to eStore owners who are purchasing for their own internal consumption.  But we want to be more.  Much more.  We want to positively impact the lives of patients everywhere.  Certainly we want to reach the broader target audience with sales, but in keeping with our corporate mission statement we want to help medical providers offer a better quality of care.  Discharge planning worksheets, which embody a measure of accountability, with clear expectations and instructions, and including recommended medical products, will go a long ways to insuring better health outcomes, and also act as a vehicle for selling in an unobtrusive fashion.  It can be as simple as a physician writing a prescription.
 
The technological platform we are assembling will literally save small practices from lingering in obscurity, scraping by, barely able to make payroll, and hoping something catastrophic doesn’t end their practice.   We are asking people to alter their behavior, but we are offering ways of being more efficient, and leveraging better practices.  Without making radical shifts in current habits.  I have been re-reading a classic from Japanese literature.  It was a favorite of mine years ago while living in Japan, I re-read it again last week.  The book is called Go Rin No Sho, in English it is the Book of Five Rings by Miyamoto Musashi.  At first glance it looks like just a martial arts book.  In reality it is a treatise on strategy, and self-improvement.  Musashi repeatedly states the need for people to continually strive to understand “the nature of the thing”.  Basically, constant study and learning in order to be prepared to meet contingent circumstances.  Additionally, he makes the point that a true warrior (whether a Samurai, an Artist or a Farmer) must be fully committed to the endeavor, or they should simply stop.  Half-hearted effort wins no battles.  I am encouraged by the fact that as a fledgling company we are following both principles diligently.  What a great week!
 
As always, be sure to follow our progress on Facebook or Twitter and have a wonderful weekend!