Internal Social Media- Doug Gregory CEO of TherFit

This weeks blog comes from none other than the CEO of TherFit Enterprises, Doug Gregory. He has recognized the importance of internal communication by utilizing online technology based on social media.  Here is what he has to say:

"Eric and I have worked hard over the past 14 months to define and articulate a foundation for TherFit Enterprises that fully expresses our beliefs in what we wanted for a business culture and how we believe businesses should operate.  Among these beliefs are:

 

• We want to be entrepreneurial.  We want everyone associated with TherFit to have the opportunity to be rewarded in proportion to their contribution to the company.

 

• We want an accountable organization.  Each of us will be accountable for our performance to the rest of the team – starting with Eric and I.  If we are going to agree to do something a certain way, then we all do it and will be measured to that commitment.

 

• The system is the hero.  Heroes come along in times of crisis, and they are expensive.  We want the system to be the hero of TherFit, not any one of us.  If the system is designed correctly and continues to improve, then each of us just needs to do our part to make sure the system is used properly, which makes it powerful.

 

• We believe in self-selection.  Each partner, manager and member of TherFit will determine by their actions their position within the company, or if they belong in the company.  No one has a guaranteed position, but we will provide opportunities to earn, retain and grow positions.

 

Why do I share this?  Each of us has agreed to actively participate in and support our internal social communication tools and technology.  Communication – in real time – is critical for how we will operate as a company.  Using our internal social communication structure means that we make decisions together as a team.

 

 

Best regards,

Doug Gregory"

Everyday we are getting our processes and technology setup and looking for a very strong launch into market on schedule.  Get plugged into our activities by following our updates on Facebook or Twitter.